Books Business, Finance & Law

Public Relations Writing: Strategies and Structures

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Pages: 384

Language: English

Book format: An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Publisher: CENGAGE Learning Custom Publishing: 11th Revised edition edition (31 Jan. 2016)

By: Jim Haynes (Author), Doug Newsom (Author)

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.


Read online or download a free book: Public Relations Writing: Strategies and Structures.pdf

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